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The Who Says hitmaker wore a bindi, a forehead decoration traditionally used by women in South Asia for religious purposes, and danced seductively like a Bollywood star while singing her new tune Come & Get It - but some viewers were less than thrilled by her sultry act and took to Twitter.com to voice their outrage, prompting the term Cultural Appropriation to become a trending topic on the social networking site.

In a post, one fan wrote, "The bindi is not just some fashion accessory you can throw on," while another added, "Selena Gomez, take that bindi of (sic) your head, cultural appropriation is not cute."

A third follower tweeted, "CULTURAL APPROPRIATION AT IT'S FINEST, MY RESPECT FOR SELENA IS FADING AS WE SPEAK," while a fourth viewer wrote, "leave Bindis for Indian women."

The 20 year old has yet to respond to the criticism.
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